A new brand image that reflects who we are today
After nearly 20 years of helping SMEs digitalise their logistics, Satelix is entering a new phase with a redesigned visual identity and a fully revamped website.
More than a facelift, this transformation marks a strategic milestone — in line with our growth and our international ambitions.
A visual identity aligned with our DNA
“We turn your challenges into opportunities.”
Was our old logo over 10 years old? It was time for a change!
Just like our logistics software — clear, simple and effective — we wanted our visual identity to convey these same qualities.
Here’s what’s new:
-
A minimalist, no-frills logo to reflect the ease of use and deployment of Satelix WMS.
-
A familiar symbol retained: the circle, which represents the continuity and fluidity of logistics flows, as well as the unity of our offering.
-
And of course, blue remains central — a colour associated with logistics, technology, and trust. A key value we’ve upheld since the very beginning.
A modernised website focused on clarity and user experience 💻
Our website has also undergone a full transformation, with a brand-new user-centric design (UI/UX).
Its main goal? Help visitors — whether customers, partners or simply curious — quickly understand:
-
Who we are,
-
What Satelix WMS offers,
-
And how we support SMEs in managing their logistics.
What you’ll find:
-
Clear descriptions of our key features,
-
Tangible benefits for small and mid-sized businesses,
-
Real-world use cases and customer testimonials.
A new image for a new chapter ✨
Since 2006, our solution has been deployed in numerous SMEs — not just in France, but also in overseas territories, Ireland, Benelux, Switzerland, and more recently in North Africa.
This rebranding is not a rupture but rather a natural evolution, highlighting our transformation and a clear opening to the international market.
With this new identity, we want to show what we’ve become:
-
A recognised player in the logistics software industry,
-
A team in constant motion, responsive to business needs,
-
A company committed to continuous innovation.
We’re proud to unveil this new look.
It reflects who we are, what we stand for — and it opens a new chapter in the Satelix journey.
Enjoyed this article? Follow us on LinkedIn to stay up to date with our latest insights! 😌